Industry
CPG
Post
CPG Marketing: Why C-Store is the Right Channel to Reach Your Shoppers
From loyal customers to changing demographics, c-store continues to prove itself as the right channel for CPGs to reach their shoppers. Here are 4…
OffersConsumer EngagementCPG
Product Sheet
GasBuddy Loyalty Connect
Give your brand instant access to 90+ million consumers by integrating your loyalty program seamlessly into the GasBuddy app.
RetailLoyaltyConsumer EngagementCPG
Report
What Should Retailers and CPGs Expect in 2022?
Discover key findings from 2021, get a sneak peek at key trends for 2022, and explore areas of opportunities for both retailers and CPGs.
RetailInsightsOn-Demand InsightsConsumer EngagementCPG
Article
Optimize Your CPG Marketing Program with PDI Offer Network
Get a better understanding of consumer buying behaviors with PDI Offer Network. Improve your efforts with broader reach, increased frequency, and targeted messaging.
OffersConsumer EngagementBusiness OptimizationCPG
Case Study
A PDI Insights Cloud Case Study: Jacksons Food Stores
Learn how Jacksons has turned data from 260 stores into valuable insights to improve supplier collaboration, refine loyalty strategies, and increase…
RetailInsightsOn-Demand InsightsCPG
Podcast
OpenRoom Talks – PDI Insights Cloud Podcast
Consumer behavior is constantly changing, and data can help convenience retailers and CPGs alike. If you aren’t doing so already, leverage shopper…
RetailInsightsConsumer EngagementCPGPodcast
Article
Overcoming Blind Spot Barriers for CPGs in Convenience Retail
What has been a blind spot of information, c-stores can now be a bright spot to help CPG brands understand consumers through transactional data capture and analysis.
InsightsOn-Demand InsightsArticleCPG
Article
The Test Market on the Corner: How New C-Store Data Capabilities Enable More Precise Analysis of Product and Promotion Testing
C-stores provide a unique and cost-efficient channel for CPG brands to conduct more effective product testing, especially in specific merchandise categories.
RetailDigital CommerceInsightsLoyaltyOn-Demand InsightsOffersConsumer Engagement
Article
ROMI: Is Your Marketing Investment Optimized?
Analyzing data is the key to a successful marketing campaign. Gain insights into the importance of ROMI and how to leverage data to run more effective campaigns.
InsightsOn-Demand InsightsArticleBusiness OptimizationCPG
Article
Using Data to Inform C-Store Re-Set Negotiations
With the availability of receipt-level POS data in near-real time, CPG suppliers and operators can now use the same information to improve re-set negotiations.
InsightsLoyaltyOn-Demand InsightsArticleOffersBusiness OptimizationCPGPOS
Article
The C-Store Data Bonanza: How Data-Driven Initiatives Are Maximizing CPG Revenue
A wide range of new data acquisition and analysis capabilities for c-stores are helping both c-store operators and CPG brands drive more revenue growth.
RetailInsightsLoyaltyOn-Demand InsightsArticleOffersConsumer EngagementCPG
Report
Buddy Up: C-Store Shopper Insights Quarterly Report
Get the latest GasBuddy survey results on the pandemic’s influence on consumer shopping behaviors and their comfort level in performing certain…
RetailCustomer ExperienceInsightsOn-Demand InsightsConsumer EngagementCPGReport
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